Apt Expertise

Web design

We have 11 years of experience in researching, planning, designing, building and running web sites, from simple blogs, to complex content management syestems and e-commerce applications. “Web design” covers all this and more – especially helping our clients get the most out of their web presence. Whilst we’re fastidious about planning, we’re particularly proud of our delivery: crisp, clear sites, designed and built to the highest standards you’ll find anywhere. Take a look.

Strategy

Smart strategy forms the bedrock of any successful project, and we bring strategic vision and experience to any project we execute. Some clients just want to tap this experience and develop ideas and vision for a project without necessarily taking it any further.

Self-Initiated

Publishing

As former editors ourselves, we’re passionate about publishing and are dedicated to using the web to help books succeed. We love working with publishers to increase their readership and grow sales through communicating with their readers and opening direct channels to online sales. We’ve worked consistently in publishing for the past 11 years, as the business goes through unprecedented change, and have a wealth of experience and insight to draw upon for our clients.

Private Sector

Whilst our specialism in publishing brings us recognition in the industry, our executional attention to detail and strategic rigour has obvious application in any industry seeking to use the web to best effect. We’re very proud that the names we have worked in outside of publishing speak for themselves.

iPhone

Enhanced Editions

Film

Sometimes you need to show off too. As well as the Book Promos below, our award-winning film work has been seen by hundreds of thousands of people in cinemas, at film festivals and trade events, and on the web.

eCommerce

Cart, shopping basket, online checkout – the names for eCommerce software are hard enough. But what’s really important is the experience your customers receive at each stage of purchase from you, ensuring a clear and secure process from online to delivery and after sales care.

Consultancy & Planning

After 11 years on the web, you get a good feel for what will work and what won’t. As well as making ideas happen, clients also ask us to help them develop ideas, or help manage projects that they’ve already begun. This may be producing a feasibility study, business plan, or coming in-house to manage a project and making sure it gets delivered.

Children's Book Publishing

Over the years, we’ve worked on a number of projects with children’s and illustrated books, including Maisy, Dick Bruna (the creator of Miffy) and the phenomenally successful teenage books of Anthony Horowitz and Stephenie Meyer.

Book Promos

We pioneered the concept of the “book promo”, launching our first in 2001 after writing a business plan for the idea in 1999. Book promos are hard, and successes are rare. But in the last 10 years, we’ve learned enough to understand what elements need to be put in place to connect the right book to the right audience.

Author web sites

We’ve built beautiful, successful and popular sites for a number of authors in the literary world. All of our sites are planned, designed and built to the highest standards, made fully accessible for all visitors, and include easy to use content management systems to allow simple updates.