Apt Expertise
Web design
We have 11 years of experience in researching, planning, designing, building and running web sites, from simple blogs, to complex content management syestems and e-commerce applications. “Web design” covers all this and more – especially helping our clients get the most out of their web presence. Whilst we’re fastidious about planning, we’re particularly proud of our delivery: crisp, clear sites, designed and built to the highest standards you’ll find anywhere. Take a look.
- 25th Estate: This is Where We Live
- Alex Rider – Scorpia
- Alex Rider Fan Site
- Anita Shreve
- Bret Easton Ellis’s Lunar Park
- Canongate Books
- Chris Anderson’s The Long Tail
- Coversourcing / Crowdsourcing by Jeff Howe
- Dick Bruna Huis
- Doris Lessing’s The Golden Notebook
- Fifth Estate (for 4th Estate)
- Grant Thornton International
- Granta Magazine
- Granta: Best of Young American Novelists Site
- James Frey
- Jayne Dennis
- Leo Nickolls
- Marion Deuchars
- Mitch Albom’s For One More Day
- Portobello Books
- Portobello Pictures
- Salam Pax: The Baghdad Blog
- Seamus McGarvey
- Sigrid Rausing Trust
- Stephenie Meyer – The Twilight Series
- The Book Seer
- The Wisdom of Whores
- Walker Books
Strategy
Smart strategy forms the bedrock of any successful project, and we bring strategic vision and experience to any project we execute. Some clients just want to tap this experience and develop ideas and vision for a project without necessarily taking it any further.
Self-Initiated
Publishing
As former editors ourselves, we’re passionate about publishing and are dedicated to using the web to help books succeed. We love working with publishers to increase their readership and grow sales through communicating with their readers and opening direct channels to online sales. We’ve worked consistently in publishing for the past 11 years, as the business goes through unprecedented change, and have a wealth of experience and insight to draw upon for our clients.
- 25th Estate: This is Where We Live
- Alex Rider – Scorpia
- Alex Rider Fan Site
- Anita Shreve
- Anthony Horowitz’s Raven’s Gate
- Authonomy
- Bret Easton Ellis’s Lunar Park
- Canongate Books
- Chris Anderson’s The Long Tail
- Coversourcing / Crowdsourcing by Jeff Howe
- Customised, print on demand books
- Dick Bruna Huis
- Doris Lessing’s The Golden Notebook
- Douglas Coupland’s Hey, Nostradamus!
- Enhanced Editions
- Fifth Estate (for 4th Estate)
- Frances Lincoln Books
- Fugees Promo
- Gautam Malkani’s Londonstani (Paperback Campaign)
- Gil Scott Heron: The Revolution Will Not Be Televised
- Granta Magazine
- Granta: Best of Young American Novelists Site
- James Frey
- Laurence King Publishing
- Lexiles
- Mitch Albom’s For One More Day
- Portobello Books
- Salam Pax: The Baghdad Blog
- Stephenie Meyer – The Twilight Series
- The Book Seer
- The Long Tail Promo
- The Wisdom of Whores
- Walker Books
- Yann Martel’s Life of Pi
Private Sector
Whilst our specialism in publishing brings us recognition in the industry, our executional attention to detail and strategic rigour has obvious application in any industry seeking to use the web to best effect. We’re very proud that the names we have worked in outside of publishing speak for themselves.
iPhone
Film
Sometimes you need to show off too. As well as the Book Promos below, our award-winning film work has been seen by hundreds of thousands of people in cinemas, at film festivals and trade events, and on the web.
- 25th Estate: This is Where We Live
- 4th Estate: Out There
- Anthony Horowitz’s Raven’s Gate
- Gautam Malkani’s Londonstani (Paperback Campaign)
- Portobello Pictures
- Seamus McGarvey
eCommerce
Cart, shopping basket, online checkout – the names for eCommerce software are hard enough. But what’s really important is the experience your customers receive at each stage of purchase from you, ensuring a clear and secure process from online to delivery and after sales care.
Consultancy & Planning
After 11 years on the web, you get a good feel for what will work and what won’t. As well as making ideas happen, clients also ask us to help them develop ideas, or help manage projects that they’ve already begun. This may be producing a feasibility study, business plan, or coming in-house to manage a project and making sure it gets delivered.
- Books from Scotland
- Frances Lincoln Books
- Grant Thornton International
- Laurence King Publishing
- Lexiles
- The Smiths Partnership: Annual Reports
Children's Book Publishing
Over the years, we’ve worked on a number of projects with children’s and illustrated books, including Maisy, Dick Bruna (the creator of Miffy) and the phenomenally successful teenage books of Anthony Horowitz and Stephenie Meyer.
- Alex Rider – Scorpia
- Alex Rider Fan Site
- Anthony Horowitz’s Raven’s Gate
- Dick Bruna Huis
- Frances Lincoln Books
- Stephenie Meyer – The Twilight Series
- Walker Books
Book Promos
We pioneered the concept of the “book promo”, launching our first in 2001 after writing a business plan for the idea in 1999. Book promos are hard, and successes are rare. But in the last 10 years, we’ve learned enough to understand what elements need to be put in place to connect the right book to the right audience.
- Alex Rider – Scorpia
- Bret Easton Ellis’s Lunar Park
- Douglas Coupland’s Hey, Nostradamus!
- Fugees Promo
- Gautam Malkani’s Londonstani (Paperback Campaign)
- Gil Scott Heron: The Revolution Will Not Be Televised
- Mitch Albom’s For One More Day
- Salam Pax: The Baghdad Blog
- The Long Tail Promo
- Yann Martel’s Life of Pi
Author web sites
We’ve built beautiful, successful and popular sites for a number of authors in the literary world. All of our sites are planned, designed and built to the highest standards, made fully accessible for all visitors, and include easy to use content management systems to allow simple updates.