Apt MD Peter Collingridge worked at Canongate Books from 1997-2001. Whilst there he wrote a business plan for the Scottish Arts Council, titled “Pop Promos For Books”. The plan was to commission his film-maker friends to make pop video-length films inspired by books, and to host these films on the Canongate website, attracting more visitors.
One of the first films was for “Now and Then”, a collection of Gil Scott-Heron’s poems which Peter was editing at the time. There was only one option as to which poem to chose – Gil’s masterpiece, The Revolution Will Not Be Televised.
He teamed up with Julian House at Intro to make this promo, which has been seen over 750,000 times. The film uses archival images from Getty, and was launched in 2001.
The track “The Revolution Has Not Been Televised” has been edited for the promo.