Yann Martel’s Life of Pi

Above: One section from the Life of Pi promo, which you can watch in full

Book promo for Yann Martel’s second novel, Life of Pi, which won the Man Booker prize for fiction in 2002.

The promo – a “curious blend of game and animation” has been viewed over 3m times and won numerous awards internationally, including the Flash Forward Award for best Film, the Epica awards, and the Scottish Advertising awards.

Produced by Peter Collingridge and directed by longstanding collaborator (and grand master of Flash) Hoss Gifford.

Read The Guardian’s Word Wise Web about the Life of Pi promo

Launch the Life of Pi promo website.

The voiceover for the Life of Pi promo was recorded by the author, Yann Martel.