Lunar Park

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Picador asked us to do something very special and grass-roots for Bret Easton Ellis‘ new novel, Lunar Park, one of the most-anticipated literary releases of the year. We planned and produced a six month campaign playing with the themes of fact, fiction and celebrity confronted in the book. The campaign included creating “fake” web sites for Bret’s fictional wife, Jayne Dennis, in advance of publication to capture google searches for her name.