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Apt Reading

We use Instapaper to remember to read good stuff on the web. We thought you might find some of it interesting too, so here’s what we’ve been reading lately:

Starred picks:

The Shazam Effect — The Atlantic

Gluekit In 2000, a Stanford Ph.D. named Avery Wang co-founded, with a couple of business-school graduates, a tech start-up called Shazam. Their idea was to…

http://www.theatlantic.com/magazine/archive/2014/12/the-shazam-effect/382237/

Hiring Mobile Engineers vs Training Engineers On Mobile – AVC

We have watched many of our large “web first” portfolio companies struggle to make the change from web first to mobile first. By now, most of them (but not all…

http://avc.com/2015/02/hiring-mobile-engineers-vs-training-engineers-on-mobile/

My Thoughts on Codecademy - O'Reilly School of Technology

There is yet another new wave of start-ups emerging in the educational technology space and like those that came before, most of this new wave neglects to…

http://blog.oreillyschool.com/2011/12/my-thoughts-on-codecademy.html

What Customers Want from Your Products - HBS Working Knowledge

Marketers should think less about market segments and more about the jobs customers want to do. A Harvard Business Review excerpt by HBS professor Clayton M.…

http://hbswk.hbs.edu/archive/5170.html

Reid Hoffman: The network philosopher (Wired UK)

Investor. Founder. Thinker. Connector. Reid Hoffman has been called the best-networked man in Silicon Valley. Now he wants to use all he’s learned to change the…

http://www.wired.co.uk/magazine/archive/2012/04/features/reid-hoffman-network-philosopher?page=all

Everything You Ever Wanted To Know About Convertible Note Seed Financings (But Were Afraid To Ask) | TechCrunch

Editor’s note: Scott Edward Walker is the founder and CEO of Walker Corporate Law Group, a boutique corporate law firm specializing in the representation of…

http://techcrunch.com/2012/04/07/convertible-note-seed-financings/

The inadmissible assumptions - Charlie's Diary

Underlying all debate on the future of the internet are a constellation of unspoken assumptions. These include: a) Advertising is socially neutral or good, b)…

http://www.antipope.org/charlie/blog-static/2012/04/the-inadmissible-assumptions.html

The Tim Ferriss Effect: Lessons From My Successful Book Launch - Forbes

If you had a book coming out, and you were considering how to get people excited to buy it, read it, and talk about it, which would be most valuable to you: 1)…

http://www.forbes.com/sites/michaelellsberg/2012/01/11/the-tim-ferriss-effect/print/

Killing Orson Welles at Midnight by Zadie Smith | The New York Review of Books

The Clock is a twenty-four-hour movie that tells the time. This is achieved by editing together clips of movies in which clocks appear. But The Clock is so…

http://www.nybooks.com/articles/archives/2011/apr/28/killing-orson-welles-midnight/?pagination=false

To read:

The Future of the News Business: A Monumental Twitter Stream All in One Place – Andreessen Horowitz - Linkis.com

SHARED FROM https://a16z.com/2014/02/25/future-of-news-business/ 1394 views More information Twitter API is not answering.Please wait 5 sec and try again SHARED…

http://linkis.com/a16z.com/2014/02/25/w9dcU

Changing culture at your organization

The largest hurdle to creating and maintaining stellar site performance is the culture of your organization. No matter the size or type of team, it can be a…

https://www.oreilly.com/learning/changing-culture-at-your-organization

Creating distraction-free reading experiences — Adrian Zumbrunnen

Reader notice: This is the summary of my talk at UXLS and WordCamp Zurich, Switzerland. Thanks again to the organizers for having me and all their effort. When…

http://azumbrunnen.me/blog/creating-distraction-free-reading-experiences/

star wars ring theory | Mike Klimo

How George Lucas used an ancient technique called “ring composition” to reach a level of storytelling sophistication in his six-part saga that is unprecedented…

http://www.starwarsringtheory.com

How to Land Your Kid in Therapy

Lou Brooks If there’s one thing I learned in graduate school, it’s that the poet Philip Larkin was right. (“They fuck you up, your mum and dad, / They may not…

http://www.theatlantic.com/magazine/archive/2011/07/how-to-land-your-kid-in-therapy/8555/

How to Make Sense of Any Mess by Abby Covert (Preview)

About this preview: The following is a preview of the first chapter of How to Make Sense of Any Mess. Now available in paperback and for kindle via Amazon.…

http://abbytheia.com/HTMSOAM_Preview.html

WeWork Used These Documents To Convince Investors It's Worth Billions

View this image › Tim Lahan for BuzzFeed News ID: 7056391 Startups don’t turn into unicorns — the buzzword for companies valued at a billion dollars or more —…

http://www.buzzfeed.com/nitashatiku/how-wework-convinced-investors-its-worth-billions

How to Hire

Below is an excerpt from a talk I gave at the eShares Town Hall in November 2015. I hope it is helpful to other CEOs struggling with hiring.TLDRHiring…

https://medium.com/@henrysward/how-to-hire-34f4ded5f176

How to hire unicorns (aka tech-savvy marketers)

Most traditional marketers don’t know how to beef up their digital skills, a recent Adobe study found. But marketing is becoming more and more digital, which…

http://venturebeat.com/2014/09/11/how-to-hire-unicorns-aka-tech-savvy-marketers/

Longform: Longform Podcast #173: Doug McGray

http://traffic.libsyn.com/longform/Ep._173_-_Doug_McGray.mp3

Archive:

Streaming TV Isn’t Just a New Way to Watch. It’s a New Genre.

At some point during Netflix’s “Sense8” — a gorgeous, ridiculous series about eight strangers scattered across the world who use a psychic connection to aid one…

http://www.nytimes.com/2015/12/20/arts/television/streaming-tv-isnt-just-a-new-way-to-watch-its-a-new-genre.html

Access Denied

The media, after access Earlier this year a young employee at a celebrity magazine explained to me a problem. The magazine was doing reasonably well, as was its…

http://www.theawl.com/2015/12/access-denied

Jessica Livingston

November 2015 A few months ago an article about Y Combinator said that early on it had been a “one-man show.” It’s sadly common to read that sort of thing. But…

http://paulgraham.com/jessica.html

1966: the year youth culture exploded

25 March 1966, the Jefferson Airplane and the Mystery Trend played a “rock & roll dance benefit” in support of the Vietnam Day Committee. Costing $1.50 to get…

http://www.theguardian.com/culture/2015/nov/15/1966-trip-good-vibrations-pop-revolution

Facing the Modern: The Portrait in Vienna 1900 – review

If you read the Guardian, join the Guardian Polly Toynbee We notice you’re using an ad-blocker. Become a supporter from just £5 per month to ensure quality…

http://www.theguardian.com/artanddesign/2013/oct/13/facing-modern-vienna-1900-review

Egon Schiele: a graphic virtuoso rescued from the wilderness

In 1964, the publishers Methuen brought out a hefty and authoritative Dictionary of Modern Painting – I still have my dog-eared copy. The book started with…

http://www.theguardian.com/artanddesign/2014/oct/10/egon-schiele-graphic-virtuoso-vienna-nudes

Oyster Is Shutting Down Operations

After two years of operation, Oyster, the e-book subscription venture offering unlimited access to a million titles for $9.95 a month, is shutting down…

http://www.publishersweekly.com/pw/by-topic/digital/content-and-e-books/article/68130-oyster-is-shutting-down-operations.html

The WTF Economy (Extended Version)

This article combines material from my essay The WTF Economy with new material outlining the actual schedule narrative for my Next:Economy summit to be held…

https://www.linkedin.com/pulse/wtf-economy-extended-version-tim-o-reilly

Screen Savers — Medium

A troupe of friends rescues an offbeat theater and community treasure.By Chris ColinThis story also appeared in the August 2015 issue of Sunset magazine.…

https://medium.com/@SunsetMag/screen-savors-f515381dc2a0

How to Negotiate with Powerful Suppliers

Idea in Brief The Problem The balance of power in an industry can dramatically shift from buyers to suppliers. The Challenge Companies that have gotten into a…

https://hbr.org/2015/07/how-to-negotiate-with-powerful-suppliers