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Apt Reading

We use Instapaper to remember to read good stuff on the web. We thought you might find some of it interesting too, so here’s what we’ve been reading lately:

Starred picks:

My Thoughts on Codecademy - O'Reilly School of Technology

There is yet another new wave of start-ups emerging in the educational technology space and like those that came before, most of this new wave neglects to…

http://blog.oreillyschool.com/2011/12/my-thoughts-on-codecademy.html

What Customers Want from Your Products - HBS Working Knowledge

Marketers should think less about market segments and more about the jobs customers want to do. A Harvard Business Review excerpt by HBS professor Clayton M.…

http://hbswk.hbs.edu/archive/5170.html

Reid Hoffman: The network philosopher (Wired UK)

Investor. Founder. Thinker. Connector. Reid Hoffman has been called the best-networked man in Silicon Valley. Now he wants to use all he’s learned to change the…

http://www.wired.co.uk/magazine/archive/2012/04/features/reid-hoffman-network-philosopher?page=all

Everything You Ever Wanted To Know About Convertible Note Seed Financings (But Were Afraid To Ask) | TechCrunch

Editor’s note: Scott Edward Walker is the founder and CEO of Walker Corporate Law Group, a boutique corporate law firm specializing in the representation of…

http://techcrunch.com/2012/04/07/convertible-note-seed-financings/

The inadmissible assumptions - Charlie's Diary

Underlying all debate on the future of the internet are a constellation of unspoken assumptions. These include: a) Advertising is socially neutral or good, b)…

http://www.antipope.org/charlie/blog-static/2012/04/the-inadmissible-assumptions.html

The Tim Ferriss Effect: Lessons From My Successful Book Launch - Forbes

If you had a book coming out, and you were considering how to get people excited to buy it, read it, and talk about it, which would be most valuable to you: 1)…

http://www.forbes.com/sites/michaelellsberg/2012/01/11/the-tim-ferriss-effect/print/

Killing Orson Welles at Midnight by Zadie Smith | The New York Review of Books

The Clock is a twenty-four-hour movie that tells the time. This is achieved by editing together clips of movies in which clocks appear. But The Clock is so…

http://www.nybooks.com/articles/archives/2011/apr/28/killing-orson-welles-midnight/?pagination=false

To read:

This is How Coursera Competes Against Google and Facebook for the Best Talent - First Round Review

When John Ciancutti joined Netflix in 1999, he joined a team of four engineers. A couple years later, he became an engineering manager — a role he had never…

http://firstround.com/review/this-is-how-coursera-competes-against-google-and-facebook-for-the-best-talent/

Hiring Mobile Engineers vs Training Engineers On Mobile – AVC

We have watched many of our large “web first” portfolio companies struggle to make the change from web first to mobile first. By now, most of them (but not all…

http://avc.com/2015/02/hiring-mobile-engineers-vs-training-engineers-on-mobile/

The digital lives of Millennials

Born in 1980, this first generation of digital natives entered high school as the web became a public space. Half of this group, those age 26 and under, entered…

http://www.americanpressinstitute.org/publications/reports/survey-research/digital-lives-of-millennials/

SaaStr | Why Tilting Just a Smidge from Self-Service Can Grow Your Revenue 30x

Recently I’ve been fortunate enough to meet with a number of outstanding entrepreneurs building self-service SaaS business at the bottom of the market.  A…

http://www.saastr.com/why-tilting-just-a-smidge-from-self-service-can-grow-your-revenue-30x/

This Is What Impactful Engineering Leadership Looks Like - First Round Review

Three years ago, Jessica McKellar and a group of friends from MIT started stealthy chat startup Zulip. Less than two years later, it was acquired by Dropbox .…

http://firstround.com/review/this-is-what-impactful-engineering-leadership-looks-like/

Managing a VP of Sales: It’s Not Supposed to be Easy | Andreessen Horowitz

The most successful tech companies are typically led by their technical, product-oriented founder-CEOs who have very little experience in building a sales…

http://a16z.com/2015/03/03/how-to-manage-vp-of-sales/

How Adam Curtis' film "Bitter Lake" will change everything you believe about news

The acclaimed British documentary filmmaker has released his latest film in unusual, forward-thinking circumstances. Commissioned for the BBC, and quite…

http://boingboing.net/2015/03/19/how-adam-curtis-film-bitte.html

First Minutes are Critical in New-Employee Orientation — HBS Working Knowledge

Employee orientation programs ought to be less about the company and more about the employee, according to new research by Daniel M. Cable, Francesca Gino, and…

http://hbswk.hbs.edu/item/7193.html

Reid Hoffman’s Two Rules for Strategy Decisions

Reid Hoffman — the co-founder and chairman of LinkedIn and partner at the venture capital firm Greylock — is a preeminent Silicon Valley strategist. I recently…

https://hbr.org/2015/03/reid-hoffmans-two-rules-for-strategy-decisions

Not X. But Not Quite Y. | The Sober Build Engineer

07/26/2013 It’s pretty much a given that generational demography turns out to be a softer science. I am most commonly thrown in with “The Millennials” (which is…

http://soberbuildengineer.com/blog/2013/07/not-x-but-not-quite-y/

Archive:

Encountering Miles — Cuepoint — Medium

It didn’t take me very long into my first encounter with John Coltrane’s album A Love Supreme to know that there was something special about it. My saxophone…

https://medium.com/p/bf593069537f

The Religious Experience of John Coltrane’s “A Love Supreme” — Cuepoint — Medium

It didn’t take me very long into my first encounter with John Coltrane’s album A Love Supreme to know that there was something special about it. My saxophone…

https://medium.com/cuepoint/the-religious-experience-of-john-coltrane-s-a-love-supreme-e52635a17617

Reverb Promises Publishers Better Data About What People Read And Why

If you’re an online publisher, you’ve got plenty of analytics tools to choose from, but they’re mostly focused on telling you which pages and articles are…

http://social.techcrunch.com/2015/02/24/reverb-insights/

How a start-up got companies like Apple, Amazon and Google to trust it with their office secrets

It was Anne Toth’s first week at Slack, and she already had a crisis on her hands. “TeamNameGate,” she now calls the episode. Last October, a blogger pointed…

http://fusion.net/story/39066/slack-security-privacy/

Weekend Read: Disruption Is Not About Slaying Giants but about Serving New Customers

3:53 pm ET Mark W. Johnson Mark W. Johnson, co-founder and senior partner at Innosight: You can go to a conference called Disrupt, get a degree in disruption…

http://blogs.wsj.com/accelerators/2015/01/23/weekend-read-disruption-is-not-about-slaying-giants-but-about-serving-new-customers/

You don't need a growth hacker

Startups don’t need growth hackers  – at first. They need products that are really working in the market. This means users love it, that there’s lots of…

http://andrewchen.co/2012/09/17/you-dont-need-a-growth-hacker/

My Thoughts on Codecademy - O'Reilly School of Technology

There is yet another new wave of start-ups emerging in the educational technology space and like those that came before, most of this new wave neglects to…

http://blog.oreillyschool.com/2011/12/my-thoughts-on-codecademy.html

Ebook publishing platforms are a joke | FutureBook

http://futurebook.net/content/ebook-publishing-platforms-are-joke

isolani - Web Standards: Web App Mistakes: Condemned to repeat

The first two talks at this year's Full Frontal conference were extreme position pieces arguing about the relevance of HTML in building webapps. They were…

http://isolani.co.uk/blog/standards/WebAppMistakesWeAreCondemnedToRepeat

Jane Litte explains the DoJ suit very well, and I have a couple of points to add – The Shatzkin Files

Jane Litte at the DearAuthor blog has written a remarkably concise, clear, and cogent piece about the DoJ case. This whole paragraph is a link to it. That’s a…

http://www.idealog.com/blog/jane-litte-explains-the-doj-suit-very-well-and-i-have-a-couple-of-points-to-add