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Apt Reading

We use Instapaper to remember to read good stuff on the web. We thought you might find some of it interesting too, so here’s what we’ve been reading lately:

Starred picks:

The Shazam Effect — The Atlantic

In 2000, a Stanford Ph.D. named Avery Wang co-founded, with a couple of business-school graduates, a tech start-up called Shazam. Their idea was to develop a…

http://www.theatlantic.com/magazine/archive/2014/12/the-shazam-effect/382237/

Hiring Mobile Engineers vs Training Engineers On Mobile – AVC

We have watched many of our large “web first” portfolio companies struggle to make the change from web first to mobile first. By now, most of them (but not all…

http://avc.com/2015/02/hiring-mobile-engineers-vs-training-engineers-on-mobile/

My Thoughts on Codecademy - O'Reilly School of Technology

There is yet another new wave of start-ups emerging in the educational technology space and like those that came before, most of this new wave neglects to…

http://blog.oreillyschool.com/2011/12/my-thoughts-on-codecademy.html

What Customers Want from Your Products - HBS Working Knowledge

by Clayton M. Christensen, Scott Cook, and Taddy Hall Editor's note: Marketers have lost the forest for the trees, focusing too much on creating products for…

http://hbswk.hbs.edu/archive/5170.html

Reid Hoffman: The network philosopher (Wired UK)

Thursday 1 March 2012 This article was taken from the April 2012 issue of Wired magazine. Be the first to read Wired's articles in print before they're posted…

http://www.wired.co.uk/magazine/archive/2012/04/features/reid-hoffman-network-philosopher?page=all

Everything You Ever Wanted To Know About Convertible Note Seed Financings (But Were Afraid To Ask) | TechCrunch

Editor’s note: Scott Edward Walker is the founder and CEO of Walker Corporate Law Group , a boutique corporate law firm specializing in the representation of…

http://techcrunch.com/2012/04/07/convertible-note-seed-financings/

The inadmissible assumptions - Charlie's Diary

Underlying all debate on the future of the internet are a constellation of unspoken assumptions. These include: a) Advertising is socially neutral or good, b)…

http://www.antipope.org/charlie/blog-static/2012/04/the-inadmissible-assumptions.html

The Tim Ferriss Effect: Lessons From My Successful Book Launch - Forbes

CLOSE More Options

http://www.forbes.com/sites/michaelellsberg/2012/01/11/the-tim-ferriss-effect/print/

Killing Orson Welles at Midnight by Zadie Smith | The New York Review of Books

The Clock a film by Christian Marclay RKO/Kobal Collection Orson Welles in the 1946 film The Stranger , drawn on for Christian Marclay’s film The Clock It’s two…

http://www.nybooks.com/articles/archives/2011/apr/28/killing-orson-welles-midnight/?pagination=false

To read:

UX Myths

Build your product based on evidence, not false beliefs. UX Myths posters About Follow us on Twitter 한국어 繁中 日本語 Italiano Español Français Türkçe العربية Norsk…

http://uxmyths.com

3 Pillars of the Most Successful Tech Products – Psychology of Stuff – Medium

If you’ve started a tech company to make a lot of money, chances are you’re bad at math — or simply delusional. Statistically speaking, your odds of a big-time…

https://medium.com/behavior-design/3-pillars-of-the-most-successful-tech-products-76a68aecaacf#.t6vfkyo41

What Can You Remove from Your Product?

Perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away. Antoine de St. Exupery I remember…

http://www.tomtunguz.com/perfection-nothing-to-take-away/

Twitter

Ben Terrett @ benterrett "The design of profitable digital products + services can limit your world view to an extremely narrow perspective."…

https://twitter.com/benterrett/status/790561053541273600

Ken Norton on learning to say no

“People always talk about failure in tech as if it’s a badge of honor, b ut it’s terrible ,” says Ken Norton, seasoned product leader, partner at GV , and avid…

https://blog.mixpanel.com/2016/09/20/learning-to-say-no-with-ken-norton/

An Antidote to Conversion Overwhelm: A Pro’s Checklist For Conducting CRO Research

It’s no secret that conversion optimization, when done correctly, provides insane ROI. The problem is, many people jump in and start testing random things…

https://www.chargebee.com/blog/saas-conversion-rate-optimization-research/

Liked by @pivotservices

5 ways to ensure no one signs up for your Product | Anti-growth hacks, from @CraigMCF5 #prodmgmt https://t.co/vx3RHIHsBg http://pic.twitter.com/jomh0fcRCI —…

https://twitter.com/pivotservices/status/781378874143899648

She was the PTA mom everyone knew. Who would want to harm her?

Framed: Chapter 1 The cop wanted her car keys. Kelli Peters handed them over. She told herself she had nothing to fear, that all he’d find inside her PT Cruiser…

http://www.latimes.com/projects/la-me-framed/

Five ingredients for happy, motivated and successful teams — Medium

Copyright: Rawpixel Ltd Motivated teams are the heart of successful Agile products. However organizations built on hierarchy and control often make this hard to…

https://medium.com/@Lillayla/five-ingredients-for-happy-motivated-and-successful-teams-87daccc31d0f#.6wychwy81

Liked by @500Startups

[Video] Pirate #Metrics & How to #Optimize Your #Startup Funnel, by @malaparte: https://t.co/9y0dhBoXcM http://pic.twitter.com/jOrYuyslEI — 500 Startups…

https://www.youtube.com/watch?v=nF_oM681o4U

Archive:

Dinner, Disrupted - NYTimes.com

SAN FRANCISCO — At a fancy Silicon Valley restaurant where the micro-greens came from a farm called Love Apple, I got a definitive taste of California in the…

http://www.nytimes.com/2016/08/07/opinion/sunday/dinner-disrupted.html?nytmobile=0

Your Users Deserve Better — An Inside Look at Remind’s Customer Obsession

Four years ago, Remind Co-founder Brett Kopf searched for “teachers who use Twitter” on Google. He compiled a list of 500 names and reached out to each teacher…

http://firstround.com/review/your-users-deserve-better-an-inside-look-at-reminds-customer-obsession/

Practical Frameworks for Beating Burnout

Roli Saxena joined Clever last year to lead customer success. But in a turn of events all too common at growing startups, her role started to expand — and…

http://firstround.com/review/practical-frameworks-for-beating-burnout/

News is a Public Good

Some see billionaire investors like Washington Post owner Jeff Bezos as a harbinger of a new golden age for newspapers Bill O'Leary/The Washington Post via…

http://niemanreports.org/articles/news-is-a-public-good/

The Most Powerful Lesson I’ve Ever Learned In Business — Medium

The Most Powerful Lesson I’ve Ever Learned In Business How to lead by first principles when everything is at stake One morning in the depths of the 2001/2002…

https://medium.com/@mmccue/the-most-powerful-lesson-i-ve-ever-learned-in-business-4d89e95ab250#.3zzay0hxj

The Best Startup Advice You’ll Ever Receive — Medium

The Best Startup Advice You’ll Ever Receive Over the past several months, we’ve noticed a theme among the questions people ask of our Product Hunt LIVE…

https://medium.com/@producthunt/the-best-advice-you-ll-ever-receive-1c878599baeb#.cxhkeuljr

How Jeff Bezos Became a Power Beyond Amazon

Photograph by Wesley Mann March 24, 2016, 7:30 AM EDT Bezos Prime Amazon’s CEO has driven his company to all-consuming growth (and even, believe it or not,…

http://fortune.com/amazon-jeff-bezos-prime/

Streaming TV Isn’t Just a New Way to Watch. It’s a New Genre.

At some point during Netflix’s “Sense8” — a gorgeous, ridiculous series about eight strangers scattered across the world who use a psychic connection to aid one…

http://www.nytimes.com/2015/12/20/arts/television/streaming-tv-isnt-just-a-new-way-to-watch-its-a-new-genre.html

Access Denied

Earlier this year a young employee at a celebrity magazine explained to me a problem. The magazine was doing reasonably well, as was its website. But both were…

http://www.theawl.com/2015/12/access-denied

Jessica Livingston

November 2015 A few months ago an article about Y Combinator said that early onit had been a "one-man show." It's sadly common to read that sortof thing. But…

http://paulgraham.com/jessica.html