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Apt Reading

We use Instapaper to remember to read good stuff on the web. We thought you might find some of it interesting too, so here’s what we’ve been reading lately:

Starred picks:

The Shazam Effect — The Atlantic

Gluekit In 2000, a Stanford Ph.D. named Avery Wang co-founded, with a couple of business-school graduates, a tech start-up called Shazam. Their idea was to…

http://www.theatlantic.com/magazine/archive/2014/12/the-shazam-effect/382237/

Hiring Mobile Engineers vs Training Engineers On Mobile – AVC

We have watched many of our large “web first” portfolio companies struggle to make the change from web first to mobile first. By now, most of them (but not all…

http://avc.com/2015/02/hiring-mobile-engineers-vs-training-engineers-on-mobile/

My Thoughts on Codecademy - O'Reilly School of Technology

There is yet another new wave of start-ups emerging in the educational technology space and like those that came before, most of this new wave neglects to…

http://blog.oreillyschool.com/2011/12/my-thoughts-on-codecademy.html

What Customers Want from Your Products - HBS Working Knowledge

Marketers should think less about market segments and more about the jobs customers want to do. A Harvard Business Review excerpt by HBS professor Clayton M.…

http://hbswk.hbs.edu/archive/5170.html

Reid Hoffman: The network philosopher (Wired UK)

Investor. Founder. Thinker. Connector. Reid Hoffman has been called the best-networked man in Silicon Valley. Now he wants to use all he’s learned to change the…

http://www.wired.co.uk/magazine/archive/2012/04/features/reid-hoffman-network-philosopher?page=all

Everything You Ever Wanted To Know About Convertible Note Seed Financings (But Were Afraid To Ask) | TechCrunch

Editor’s note: Scott Edward Walker is the founder and CEO of Walker Corporate Law Group, a boutique corporate law firm specializing in the representation of…

http://techcrunch.com/2012/04/07/convertible-note-seed-financings/

The inadmissible assumptions - Charlie's Diary

Underlying all debate on the future of the internet are a constellation of unspoken assumptions. These include: a) Advertising is socially neutral or good, b)…

http://www.antipope.org/charlie/blog-static/2012/04/the-inadmissible-assumptions.html

The Tim Ferriss Effect: Lessons From My Successful Book Launch - Forbes

If you had a book coming out, and you were considering how to get people excited to buy it, read it, and talk about it, which would be most valuable to you: 1)…

http://www.forbes.com/sites/michaelellsberg/2012/01/11/the-tim-ferriss-effect/print/

Killing Orson Welles at Midnight by Zadie Smith | The New York Review of Books

The Clock is a twenty-four-hour movie that tells the time. This is achieved by editing together clips of movies in which clocks appear. But The Clock is so…

http://www.nybooks.com/articles/archives/2011/apr/28/killing-orson-welles-midnight/?pagination=false

To read:

Get with the program: the coders offering training for free

‘Why are we not doing more to have coding colleges and technical, vocational education alongside university education?” This question, raised by Labour’s Yvette…

http://www.theguardian.com/technology/2015/jul/26/founders-coders-coding-free-training-london

We Don’t Sell Saddles Here — Accel Insights — Medium

We know that we have built something which is genuinely useful: almost any team which adopts Slack as their central application for communication would be…

https://medium.com/accel-insights/we-dont-sell-saddles-here-4c59524d650d

101 Questions to Ask in One on Ones

So you’re having one on ones with your team. Awesome. It’s an essential element to being a good manager. But are you making the most of them? Do you come in…

http://jasonevanish.com/2014/05/29/101-questions-to-ask-in-1-on-1s/

Rick Ross - Sixteen | Listen for free at bop.fm

After I wrote A Good Place to Work, people flooded me with feedback about one-on-ones. About half the responders chastised me, saying that one-on-ones were…

http://www.bhorowitz.com/one_on_one

Secrets to Perfecting Organizational Communication—Evergreen Business 3: Internal Communication — Evergreen Business Weekly — Medium

The Evergreen Project is a group of aspiring managers, founders, and investors. We contribute resources about one topic each week, which are synthesized and…

https://medium.com/evergreen-business-weekly/lets-stop-communicating-like-minions-evergreen-business-weekly-3-internal-communication-97a9705eb71a

What Is Code? If You Don't Know, You Need to Read This

Software has been around since the 1940s. Which means that people have been faking their way through meetings about software, and the code that builds it, for…

http://www.bloomberg.com/graphics/2015-paul-ford-what-is-code/

PBS - JOHN GARDNER - EDUCATION AND EXCELLENCE

"Personal Renewal" Delivered to McKinsey & Company, Phoenix, AZ I'm going to talk about "Self-Renewal." One of your most fundamental tasks is the renewal of…

http://www.pbs.org/johngardner/sections/writings_speech_1.html

The Lean Roadmap — Startup Strategy — Medium

There are so many features you may want to add to your product, but there never seems to be enough time, am I right? Product management for startups is still an…

https://medium.com/startup-strategy/the-lean-roadmap-9f96f507dca8

What Twitter Can Be.

Disclaimers: 1) This is a very long read. Thinking about a company and using its product obsessively for nine years straight will do that to you. 2) My funds…

http://lowercasecapital.com/2015/06/03/what-twitter-can-be-2/

Love Your Free Product But Not Paying for Premium Version

For all the talk about product-market fit, lean startups and agile development, growing a business often comes down to whether someone is willing to pay for…

http://www.markevans.ca/2015/05/07/free-premium/

Archive:

The Future of Management Is Teal

http://m.strategy-business.com/article/00344

http://www.strategy-business.com/article/00344?gko=10921

The Pmarca Guide to Startups, part 4: The only thing that matters | pmarca-archive

This post is all about the only thing that matters for a new startup. But first, some theory: If you look at a broad cross-section of startups — say, 30 or 40…

http://blog.jedchristiansen.com/pmarcaarchive/the-pmarca-guide-to-startups-part-4-the-only/

Essay: Dumb-dumb bullets

By T.X. Hammes As a decision-making aid, PowerPoint is a poor tool Every year, the services spend millions of dollars teaching our people how to think. We…

http://www.armedforcesjournal.com/essay-dumb-dumb-bullets/

Apocalyptic Schadenfreude — Matter — Medium

By Steven Johnson There’s a certain kind of story, and a certain kind of tone, that runs through the recent history of the East Coast writing about the West…

https://medium.com/matter/let-it-rain-ac793178d51c

Holawhat? Meet The Alt-Management System Invented By A Programmer And Used By Zappos

Zappos CEO Tony Hsieh offered his nearly 4,000 employees an ultimatum last week: accept Holacracy or leave. While the word may conjur images of a new-age cult,…

http://www.fastcompany.com/3044352/the-secrets-of-holacracy

This is How Coursera Competes Against Google and Facebook for the Best Talent - First Round Review

When John Ciancutti joined Netflix in 1999, he joined a team of four engineers. A couple years later, he became an engineering manager — a role he had never…

http://firstround.com/review/this-is-how-coursera-competes-against-google-and-facebook-for-the-best-talent/

Encountering Miles — Cuepoint — Medium

It didn’t take me very long into my first encounter with John Coltrane’s album A Love Supreme to know that there was something special about it. My saxophone…

https://medium.com/p/bf593069537f

The Religious Experience of John Coltrane’s “A Love Supreme” — Cuepoint — Medium

It didn’t take me very long into my first encounter with John Coltrane’s album A Love Supreme to know that there was something special about it. My saxophone…

https://medium.com/cuepoint/the-religious-experience-of-john-coltrane-s-a-love-supreme-e52635a17617

Reverb Promises Publishers Better Data About What People Read And Why

If you’re an online publisher, you’ve got plenty of analytics tools to choose from, but they’re mostly focused on telling you which pages and articles are…

http://social.techcrunch.com/2015/02/24/reverb-insights/

How a start-up got companies like Apple, Amazon and Google to trust it with their office secrets

It was Anne Toth’s first week at Slack, and she already had a crisis on her hands. “TeamNameGate,” she now calls the episode. Last October, a blogger pointed…

http://fusion.net/story/39066/slack-security-privacy/