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Apt Reading

We use Instapaper to remember to read good stuff on the web. We thought you might find some of it interesting too, so here’s what we’ve been reading lately:

Starred picks:

My Thoughts on Codecademy - O'Reilly School of Technology

There is yet another new wave of start-ups emerging in the educational technology space and like those that came before, most of this new wave neglects to…

http://blog.oreillyschool.com/2011/12/my-thoughts-on-codecademy.html

What Customers Want from Your Products - HBS Working Knowledge

by Clayton M. Christensen, Scott Cook, and Taddy Hall Editor's note: Marketers have lost the forest for the trees, focusing too much on creating products for…

http://hbswk.hbs.edu/archive/5170.html

Reid Hoffman: The network philosopher (Wired UK)

http://www.wired.co.uk/magazine/archive/2012/04/features/reid-hoffman-network-philosopher?page=all

Everything You Ever Wanted To Know About Convertible Note Seed Financings (But Were Afraid To Ask) | TechCrunch

http://techcrunch.com/2012/04/07/convertible-note-seed-financings/

The inadmissible assumptions - Charlie's Diary

http://www.antipope.org/charlie/blog-static/2012/04/the-inadmissible-assumptions.html

The Tim Ferriss Effect: Lessons From My Successful Book Launch - Forbes

http://www.forbes.com/sites/michaelellsberg/2012/01/11/the-tim-ferriss-effect/print/

Killing Orson Welles at Midnight by Zadie Smith | The New York Review of Books

http://www.nybooks.com/articles/archives/2011/apr/28/killing-orson-welles-midnight/?pagination=false

To read:

A Quest for Comfort - O'Reilly Media

I consider myself reasonably adept at finding information online. But when I started looking for good advice on ergonomic products during a bout with Repetitive…

http://archive.oreilly.com/pub/a/network/2005/03/03/rsi_cures.html

evhead: Ten Rules for Web Startups

Focus on the smallest possible problem you could solve that would potentially be useful. Most companies start out trying to do too many things, which makes life…

http://evhead.com/2005/11/ten-rules-for-web-startups.asp

Why The World Is Moving To Diplo's Beat

Diplo was halfway to Burning Man when the pilot got lost. It was just the two of them in a tiny prop plane last summer, on what was ­supposed to be a two-hour…

http://www.fastcompany.com/3037952/secrets-of-the-most-productive-people/why-the-world-is-moving-to-diplos-beat

It's Nice That : Behind The Scenes: Insights from the designer who oversaw the Pelican Books relaunch

In 1936 a Penguin executive passing a bookstand in Kings Cross station overheard a woman asking for “one of those Pelican books” and so, worried rivals might…

http://www.itsnicethat.com/articles/behind-the-scenes-pelican-relaunch

Penguin Random House's PelicanBooks.com: Experimenting with the ebook | The Bookseller

I read ebooks all the time, usually on my phone on the way to or from work . I mostly use the iBooks and Kindle reading apps, although I've tried a host of…

http://www.thebookseller.com/futurebook/penguin-random-houses-pelican-books-experimenting-ebook

Creative Review - Pelican Books: an unrivalled online reading experience

The relaunch of Pelican books in May was a two-fold operation. Alongside the new-look editions, the publishers were working in tandem on a bespoke in-browser…

http://creativereview.co.uk/cr-blog/2014/november/pelican-books-online

Extreme Wealth Is Bad for Everyone—Especially the Wealthy

p itself didn’t feel like a rich person’s place: it wasn’t unusual for the local health inspectors to warn the camp about its conditions, or for the mother of…

http://www.newrepublic.com/article/120092/billionaires-book-review-money-cant-buy-happiness

BBC - Blogs - Adam Curtis - THE VEGETABLES OF TRUTH

Friday 10 October 2014, 16:00 Adam Curtis This is really just an excuse to show a wonderful film about vegetables. But it is also about how modern science has…

http://www.bbc.co.uk/blogs/adamcurtis/posts/THE-VEGETABLES-OF-TRUTH

Why Amazon Has No Profits (And Why It Works) | Andreessen Horowitz

Amazon has a tendency to polarize people. On one hand, there is the ruthless, relentless, ferociously efficient company that’s building the Sears Roebuck of the…

http://a16z.com/2014/09/05/why-amazon-has-no-profits-and-why-it-works/

The homepage is dead, and the social web has won—even at the New York Times

Traffic to the New York Times homepage fell by half in the last two years, according to the newspaper’s internal review of its digital strategy. Here’s the very…

http://qz.com/209950/the-homepage-is-dead-and-the-social-web-has-won-even-at-the-new-york-times/

Archive:

You don't need a growth hacker

growthhacker Startups don’t need growth hackers  - at first. They need products that are really working in the market. This means users love it, that there’s…

http://andrewchen.co/2012/09/17/you-dont-need-a-growth-hacker/

My Thoughts on Codecademy - O'Reilly School of Technology

There is yet another new wave of start-ups emerging in the educational technology space and like those that came before, most of this new wave neglects to…

http://blog.oreillyschool.com/2011/12/my-thoughts-on-codecademy.html

Ebook publishing platforms are a joke | FutureBook

http://futurebook.net/content/ebook-publishing-platforms-are-joke

isolani - Web Standards: Web App Mistakes: Condemned to repeat

http://isolani.co.uk/blog/standards/WebAppMistakesWeAreCondemnedToRepeat

The Importance of Marketing Analytics

http://www.seomoz.org/blog/the-importance-of-marketing-analytics

Six Steps to Put Christensen's Jobs-to-be-Done Theory into Practice - Forbes

http://www.forbes.com/sites/stephenwunker/2012/02/07/six-steps-to-put-christensens-jobs-to-be-done-theory-into-practice/2/

Bobby Womack: 'I can sing my ass off, better than I could before' | Music | The Guardian

http://www.guardian.co.uk/music/2012/may/24/bobby-womack-sing-better-before

Is Your Brand Great At Digital Marketing? A Diagnostic Framework.

http://www.kaushik.net/avinash/brand-digital-marketing-diagnostic-framework/

MoneyBall for Startups: Invest BEFORE Product/Market Fit, Double-Down AFTER. - Master of 500 Hats

http://500hats.typepad.com/500blogs/2010/07/moneyball-for-startups.html

Jane Litte explains the DoJ suit very well, and I have a couple of points to add – The Shatzkin Files

Jane Litte at the DearAuthor blog has written a remarkably concise, clear, and cogent piece about the DoJ case. This whole paragraph is a link to it. That’s a…

http://www.idealog.com/blog/jane-litte-explains-the-doj-suit-very-well-and-i-have-a-couple-of-points-to-add