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Apt Reading

We use Instapaper to remember to read good stuff on the web. We thought you might find some of it interesting too, so here’s what we’ve been reading lately:

Starred picks:

My Thoughts on Codecademy - O'Reilly School of Technology

There is yet another new wave of start-ups emerging in the educational technology space and like those that came before, most of this new wave neglects to…

http://blog.oreillyschool.com/2011/12/my-thoughts-on-codecademy.html

What Customers Want from Your Products - HBS Working Knowledge

Marketers should think less about market segments and more about the jobs customers want to do. A Harvard Business Review excerpt by HBS professor Clayton M.…

http://hbswk.hbs.edu/archive/5170.html

Reid Hoffman: The network philosopher (Wired UK)

Investor. Founder. Thinker. Connector. Reid Hoffman has been called the best-networked man in Silicon Valley. Now he wants to use all he’s learned to change the…

http://www.wired.co.uk/magazine/archive/2012/04/features/reid-hoffman-network-philosopher?page=all

Everything You Ever Wanted To Know About Convertible Note Seed Financings (But Were Afraid To Ask) | TechCrunch

Editor’s note: Scott Edward Walker is the founder and CEO of Walker Corporate Law Group, a boutique corporate law firm specializing in the representation of…

http://techcrunch.com/2012/04/07/convertible-note-seed-financings/

The inadmissible assumptions - Charlie's Diary

Underlying all debate on the future of the internet are a constellation of unspoken assumptions. These include: a) Advertising is socially neutral or good, b)…

http://www.antipope.org/charlie/blog-static/2012/04/the-inadmissible-assumptions.html

The Tim Ferriss Effect: Lessons From My Successful Book Launch - Forbes

If you had a book coming out, and you were considering how to get people excited to buy it, read it, and talk about it, which would be most valuable to you: 1)…

http://www.forbes.com/sites/michaelellsberg/2012/01/11/the-tim-ferriss-effect/print/

Killing Orson Welles at Midnight by Zadie Smith | The New York Review of Books

The Clock is a twenty-four-hour movie that tells the time. This is achieved by editing together clips of movies in which clocks appear. But The Clock is so…

http://www.nybooks.com/articles/archives/2011/apr/28/killing-orson-welles-midnight/?pagination=false

To read:

Weekend Read: Disruption Is Not About Slaying Giants but about Serving New Customers

CONTENT

http://blogs.wsj.com/accelerators/2015/01/23/weekend-read-disruption-is-not-about-slaying-giants-but-about-serving-new-customers/

Leadership That Gets Results

Many managers mistakenly assume that leadership style is a function of personality rather than strategic choice. Instead of choosing the one style that suits…

https://hbr.org/2000/03/leadership-that-gets-results

Why "Deliberate Practice" Is The Only Way To Keep Getting Better

http://www.fastcompany.com/3020758/leadership-now/why-deliberate-practice-is-the-only-way-to-keep-getting-better

Managing Product Development by Integrating Around Concerns — Medium

d developing a product, it doesn’t exist yet. There are a lot of intentions and expectations and aims, but nothing to ship to users. And while the product…

https://medium.com/@rjs/managing-product-development-by-integrating-around-concerns-77640bcde28d

OKRs and Projects: How We Set Goals at Upstart | Upstart Blog

One challenge every company faces is how to set goals and measure success.  We recently had a debate here at Upstart about how we should go about that process,…

http://blog.upstart.com/okrs-and-projects-how-we-set-goals-at-upstart/

OKR Mistakes (and how to fix them)

OKR Mistakes (and how to fix them) I’ve been having a lot of great conversations lately about the nitty-gritty of implementing OKRs as people try and often…

http://www.eleganthack.com/okr-mistakes-and-how-to-fix-them/

Startup OKRs Template - Google Docs

Document History Date Version Authors Notes 2013.06.14 1.1 niket, xander Understanding OKRs, FAQ, Resources, += Formatting 2014.02.14 1.2 niket…

https://docs.google.com/document/d/1OHpQOvZz76_10ebJP2AKvvXUF3H9yd6FC89F5jS4mks/edit?pli=1

Pros and cons for implementing OKRs - bitsandbites

A year ago, the startup I was working at decided to adopt the Objectives and Key Results system, or OKRs, to help us set goals and manage projects. This was an…

http://bitsandbites.me/blog/2014/09/02/pros-cons-okrs/

The Art of the OKR

The Art of the OKR UPCOMING! Tuesday I have a virtual seminar on OKRs! Sign up now to join me. Interested in my upcoming book on OKRs and effective execution?…

http://www.eleganthack.com/the-art-of-the-okr/

The Dribbblisation of Design - Inside Intercom

Only one of these weather apps is attempting to solve the real problem. There are divergent things happening in the product and interaction design community.…

http://blog.intercom.io/the-dribbblisation-of-design/

Archive:

You don't need a growth hacker

Startups don’t need growth hackers  – at first. They need products that are really working in the market. This means users love it, that there’s lots of…

http://andrewchen.co/2012/09/17/you-dont-need-a-growth-hacker/

My Thoughts on Codecademy - O'Reilly School of Technology

There is yet another new wave of start-ups emerging in the educational technology space and like those that came before, most of this new wave neglects to…

http://blog.oreillyschool.com/2011/12/my-thoughts-on-codecademy.html

Ebook publishing platforms are a joke | FutureBook

http://futurebook.net/content/ebook-publishing-platforms-are-joke

isolani - Web Standards: Web App Mistakes: Condemned to repeat

The first two talks at this year's Full Frontal conference were extreme position pieces arguing about the relevance of HTML in building webapps. They were…

http://isolani.co.uk/blog/standards/WebAppMistakesWeAreCondemnedToRepeat

The Importance of Marketing Analytics

The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Analytics is one of…

http://www.seomoz.org/blog/the-importance-of-marketing-analytics

Six Steps to Put Christensen's Jobs-to-be-Done Theory into Practice - Forbes

Managers are often too enamored of their own ideas.  Unfortunately, even compelling ideas can take a long time to catch on.  Indoor plumbing took 4,500 years…

http://www.forbes.com/sites/stephenwunker/2012/02/07/six-steps-to-put-christensens-jobs-to-be-done-theory-into-practice/2/

Bobby Womack: 'I can sing my ass off, better than I could before' | Music | The Guardian

The nurse attending Bobby Womack wears an expression for which the phrase “long-suffering” was invented. “Can I give you your meds?” she asks, proffering a…

http://www.guardian.co.uk/music/2012/may/24/bobby-womack-sing-better-before

Is Your Brand Great At Digital Marketing? A Diagnostic Framework.

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our…

http://www.kaushik.net/avinash/brand-digital-marketing-diagnostic-framework/

MoneyBall for Startups: Invest BEFORE Product/Market Fit, Double-Down AFTER. - Master of 500 Hats

My apologies... this is a long piece (~2500 words).  Not for the faint of heart. If you want the short story, read the abstract below & 3 core assertions, then…

http://500hats.typepad.com/500blogs/2010/07/moneyball-for-startups.html

Jane Litte explains the DoJ suit very well, and I have a couple of points to add – The Shatzkin Files

Jane Litte at the DearAuthor blog has written a remarkably concise, clear, and cogent piece about the DoJ case. This whole paragraph is a link to it. That’s a…

http://www.idealog.com/blog/jane-litte-explains-the-doj-suit-very-well-and-i-have-a-couple-of-points-to-add