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Apt Reading

We use Instapaper to remember to read good stuff on the web. We thought you might find some of it interesting too, so here’s what we’ve been reading lately:

Starred picks:

The Shazam Effect — The Atlantic

Gluekit In 2000, a Stanford Ph.D. named Avery Wang co-founded, with a couple of business-school graduates, a tech start-up called Shazam. Their idea was to…

http://www.theatlantic.com/magazine/archive/2014/12/the-shazam-effect/382237/

Hiring Mobile Engineers vs Training Engineers On Mobile – AVC

We have watched many of our large “web first” portfolio companies struggle to make the change from web first to mobile first. By now, most of them (but not all…

http://avc.com/2015/02/hiring-mobile-engineers-vs-training-engineers-on-mobile/

My Thoughts on Codecademy - O'Reilly School of Technology

There is yet another new wave of start-ups emerging in the educational technology space and like those that came before, most of this new wave neglects to…

http://blog.oreillyschool.com/2011/12/my-thoughts-on-codecademy.html

What Customers Want from Your Products - HBS Working Knowledge

Marketers should think less about market segments and more about the jobs customers want to do. A Harvard Business Review excerpt by HBS professor Clayton M.…

http://hbswk.hbs.edu/archive/5170.html

Reid Hoffman: The network philosopher (Wired UK)

Investor. Founder. Thinker. Connector. Reid Hoffman has been called the best-networked man in Silicon Valley. Now he wants to use all he’s learned to change the…

http://www.wired.co.uk/magazine/archive/2012/04/features/reid-hoffman-network-philosopher?page=all

Everything You Ever Wanted To Know About Convertible Note Seed Financings (But Were Afraid To Ask) | TechCrunch

Editor’s note: Scott Edward Walker is the founder and CEO of Walker Corporate Law Group, a boutique corporate law firm specializing in the representation of…

http://techcrunch.com/2012/04/07/convertible-note-seed-financings/

The inadmissible assumptions - Charlie's Diary

Underlying all debate on the future of the internet are a constellation of unspoken assumptions. These include: a) Advertising is socially neutral or good, b)…

http://www.antipope.org/charlie/blog-static/2012/04/the-inadmissible-assumptions.html

The Tim Ferriss Effect: Lessons From My Successful Book Launch - Forbes

If you had a book coming out, and you were considering how to get people excited to buy it, read it, and talk about it, which would be most valuable to you: 1)…

http://www.forbes.com/sites/michaelellsberg/2012/01/11/the-tim-ferriss-effect/print/

Killing Orson Welles at Midnight by Zadie Smith | The New York Review of Books

The Clock is a twenty-four-hour movie that tells the time. This is achieved by editing together clips of movies in which clocks appear. But The Clock is so…

http://www.nybooks.com/articles/archives/2011/apr/28/killing-orson-welles-midnight/?pagination=false

To read:

Your MVP Should only do 1 Thing - Customer Development Labs

[Updated] April 11, 2016 Minimum Viable Products (MVPs) are tricky: How “minimal” should yours be? What does “viable” mean? How do you keep it simple, without…

http://customerdevlabs.com/2016/04/06/what-does-minimum-viable-product-mean/

The Behavioral Psychology of Netflix's Plan to Charge Higher Prices

Reuters Netflix is crushing it . But now, the company untying cable's $60 billion stranglehold on American TV is apparently trying to accomplish something…

http://www.theatlantic.com/business/archive/2014/01/the-behavioral-psychology-of-the-netflix-plan-to-charge-higher-prices/283367/

Faria Systems - Faria Operating Manual

Preface In 2015, SaaS Internet development is most mature in the US, Australia & New Zealand - the rest of the world is mostly still working on paper - waiting…

http://faria.co/operating-manual

On the Road to Recap: | Above the Crowd

April 21, 2016: Why the Unicorn Financing Market Just Became Dangerous…For All Involved In February of last year, Fortune magazine writers Erin Griffith and Dan…

http://abovethecrowd.com/2016/04/21/on-the-road-to-recap/

Bots won't replace apps. Better apps will replace apps.

73 taps to order via a Pizza Bot, 16 taps in the Pizza Hut app. Thorough analysis of open questions in messaging: https://t.co/uA1reWPdbO

http://dangrover.com/blog/2016/04/20/bots-wont-replace-apps.html

Getting Tactical: Product Team Working Agreements — Medium

screen cap of part…

https://medium.com/@giffco/getting-tactical-product-team-working-agreements-b26aa46255ba#.3fccb73gm

How To Manage Developers When You're A Non-Tech Founder

A great tech-driven idea can strike anyone at any time, but it can be intimidating to bring your idea into the world if you can’t code. Managing developers when…

https://gigster.com/blog/how-to-manage-developers-when-youre-a-non-tech-founder/

Turbocharging Product Development - MindTheProduct

83 Flares 83 Flares In the eternal debate over in-house teams or external agencies, everyone is obsessing over the politics of either-or, when they should be…

http://www.mindtheproduct.com/2016/04/turbocharging-product-development/

How to build a better bot — Chatbots Magazine — Medium

The bots have landed. And as is usually the case, some early products shipped that could have used some more time in the oven . Personally, I’ve yet to use a…

https://medium.com/chat-bots/how-to-make-a-better-bot-c038626fd401

Strategic Technology: Outsourcing, Re-Shoring, Changing Cultures and Digital Literacy – Charting Stacks

TL; DR: The era of big outsourcing has come to an end. Companies need a strategic technology function in house. Everywhere you look in the business press these…

http://redmonk.com/fryan/2016/03/17/strategic-technology-outsourcing-re-shoring-changing-cultures-and-digital-literacy/

Archive:

The Most Powerful Lesson I’ve Ever Learned In Business — Medium

How to lead by first principles when everything is at stake One morning in the depths of the 2001/2002 recession, a decision was looming large at a crucial…

https://medium.com/@mmccue/the-most-powerful-lesson-i-ve-ever-learned-in-business-4d89e95ab250#.3zzay0hxj

The Best Startup Advice You’ll Ever Receive — Medium

Over the past several months, we’ve noticed a theme among the questions people ask of our Product Hunt LIVE guests—some of the most inspiring and accomplished…

https://medium.com/@producthunt/the-best-advice-you-ll-ever-receive-1c878599baeb#.cxhkeuljr

How Jeff Bezos Became a Power Beyond Amazon

Photograph by Wesley Mann Bezos Prime Amazon’s CEO has driven his company to all-consuming growth (and even, believe it or not, profits). Today, though, as he…

http://fortune.com/amazon-jeff-bezos-prime/

Streaming TV Isn’t Just a New Way to Watch. It’s a New Genre.

At some point during Netflix’s “Sense8” — a gorgeous, ridiculous series about eight strangers scattered across the world who use a psychic connection to aid one…

http://www.nytimes.com/2015/12/20/arts/television/streaming-tv-isnt-just-a-new-way-to-watch-its-a-new-genre.html

Access Denied

The media, after access Earlier this year a young employee at a celebrity magazine explained to me a problem. The magazine was doing reasonably well, as was its…

http://www.theawl.com/2015/12/access-denied

Jessica Livingston

November 2015 A few months ago an article about Y Combinator said that early on it had been a “one-man show.” It’s sadly common to read that sort of thing. But…

http://paulgraham.com/jessica.html

1966: the year youth culture exploded

25 March 1966, the Jefferson Airplane and the Mystery Trend played a “rock & roll dance benefit” in support of the Vietnam Day Committee. Costing $1.50 to get…

http://www.theguardian.com/culture/2015/nov/15/1966-trip-good-vibrations-pop-revolution

Facing the Modern: The Portrait in Vienna 1900 – review

If you read the Guardian, join the Guardian Polly Toynbee We notice you’re using an ad-blocker. Become a supporter from just £5 per month to ensure quality…

http://www.theguardian.com/artanddesign/2013/oct/13/facing-modern-vienna-1900-review

Egon Schiele: a graphic virtuoso rescued from the wilderness

In 1964, the publishers Methuen brought out a hefty and authoritative Dictionary of Modern Painting – I still have my dog-eared copy. The book started with…

http://www.theguardian.com/artanddesign/2014/oct/10/egon-schiele-graphic-virtuoso-vienna-nudes

The WTF Economy (Extended Version)

This article combines material from my essay The WTF Economy with new material outlining the actual schedule narrative for my Next:Economy summit to be held…

https://www.linkedin.com/pulse/wtf-economy-extended-version-tim-o-reilly