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Apt Reading

We use Instapaper to remember to read good stuff on the web. We thought you might find some of it interesting too, so here’s what we’ve been reading lately:

Starred picks:

The Shazam Effect — The Atlantic

Gluekit In 2000, a Stanford Ph.D. named Avery Wang co-founded, with a couple of business-school graduates, a tech start-up called Shazam. Their idea was to…

http://www.theatlantic.com/magazine/archive/2014/12/the-shazam-effect/382237/

Hiring Mobile Engineers vs Training Engineers On Mobile – AVC

We have watched many of our large “web first” portfolio companies struggle to make the change from web first to mobile first. By now, most of them (but not all…

http://avc.com/2015/02/hiring-mobile-engineers-vs-training-engineers-on-mobile/

My Thoughts on Codecademy - O'Reilly School of Technology

There is yet another new wave of start-ups emerging in the educational technology space and like those that came before, most of this new wave neglects to…

http://blog.oreillyschool.com/2011/12/my-thoughts-on-codecademy.html

What Customers Want from Your Products - HBS Working Knowledge

Marketers should think less about market segments and more about the jobs customers want to do. A Harvard Business Review excerpt by HBS professor Clayton M.…

http://hbswk.hbs.edu/archive/5170.html

Reid Hoffman: The network philosopher (Wired UK)

Investor. Founder. Thinker. Connector. Reid Hoffman has been called the best-networked man in Silicon Valley. Now he wants to use all he’s learned to change the…

http://www.wired.co.uk/magazine/archive/2012/04/features/reid-hoffman-network-philosopher?page=all

Everything You Ever Wanted To Know About Convertible Note Seed Financings (But Were Afraid To Ask) | TechCrunch

Editor’s note: Scott Edward Walker is the founder and CEO of Walker Corporate Law Group, a boutique corporate law firm specializing in the representation of…

http://techcrunch.com/2012/04/07/convertible-note-seed-financings/

The inadmissible assumptions - Charlie's Diary

Underlying all debate on the future of the internet are a constellation of unspoken assumptions. These include: a) Advertising is socially neutral or good, b)…

http://www.antipope.org/charlie/blog-static/2012/04/the-inadmissible-assumptions.html

The Tim Ferriss Effect: Lessons From My Successful Book Launch - Forbes

If you had a book coming out, and you were considering how to get people excited to buy it, read it, and talk about it, which would be most valuable to you: 1)…

http://www.forbes.com/sites/michaelellsberg/2012/01/11/the-tim-ferriss-effect/print/

Killing Orson Welles at Midnight by Zadie Smith | The New York Review of Books

The Clock is a twenty-four-hour movie that tells the time. This is achieved by editing together clips of movies in which clocks appear. But The Clock is so…

http://www.nybooks.com/articles/archives/2011/apr/28/killing-orson-welles-midnight/?pagination=false

To read:

TMZ Redefines Celebrity Dirt

Harvey Levin, TMZ’s founder, leaving an L.A. gym. TMZ resembles an intelligence agency as much as a news organization. Credit Photograph by Peter Bohler for The…

http://www.newyorker.com/magazine/2016/02/22/inside-harvey-levins-tmz

Feature Hierarchy: Twitter and Snapchat — Medium

Twitter’s greatest product weakness is Snapchat’s strengthAlternatively: tech people love to talk themselves blue in the face about Twitter and Snapchat, and…

https://medium.com/@maxbulger/feature-hierarchy-twitter-and-snapchat-2438d4fe3752

Is Myers-Briggs up to the job? - FT.com

©Spencer WilsonOn the first day of his new job at the management consultants McKinsey & Company, Alick Varma, then 22, was asked to take a test. The…

http://www.ft.com/cms/s/2/8790ef0a-d040-11e5-831d-09f7778e7377.html

On Pioneers, Settlers and Towns Planners - Or Understanding My Personal Brand

I recently dove into the backlog of writing by Simon Wardley. If you get nothing else out of this post, go read – and respect – the energy he has put into his…

http://neckbeardinfluence.com/on-pioneers-settlers-and-towns-planners-or-understanding-my-personal-brand/

The Magic Behind Amazon's 2.7 Billion Dollar Question

by Jared M. Spool on March 17, 2009 You can read this in Italian thanks to Marco Dini. Since its release in 2007, the last volume of the Harry Potter series,…

https://articles.uie.com/magicbehindamazon/

Bits or pieces?: What to do about Amazon and Gaming

Brilliant read by @swardley re: AWS Lumberyard gaming https://t.co/2vsmvRHRj2

http://blog.gardeviance.org/2016/02/what-to-do-about-amazon-and-gaming.html

Want to be a better leader? Observe more and react less

Want to be a better leader? Observe more and react less https://t.co/bcjkesZKdj

http://www.mckinsey.com/insights/leading_in_the_21st_century/want_to_be_a_better_leader_observe_more_and_react_less

Civil claims: the steep learning curve that leads to live | Digital transformation

The post https://t.co/YRGZbgLcJO that @s_foreshew_cain kindly mentioned. Pretty difficult at the time, but all in the name of progress.

https://digitaltransformation.blog.gov.uk/2014/10/06/civil-claims-the-steep-learning-curve-that-leads-to-live/

An introduction to Wardley 'Value Chain' Mapping

No. If you don't know mapping have a read - https://t.co/4DnwSkZRwy - if you think it might be useful, try it -> https://t.co/AhN0364lKN

http://www.cio.co.uk/insight/strategy/introduction-wardley-value-chain-mapping-3604565/

The Future of the News Business: A Monumental Twitter Stream All in One Place – Andreessen Horowitz - Linkis.com

SHARED FROM https://a16z.com/2014/02/25/future-of-news-business/ 1459 views More information Twitter API is not answering.Please wait 5 sec and try again SHARED…

http://linkis.com/a16z.com/2014/02/25/w9dcU

Archive:

Streaming TV Isn’t Just a New Way to Watch. It’s a New Genre.

At some point during Netflix’s “Sense8” — a gorgeous, ridiculous series about eight strangers scattered across the world who use a psychic connection to aid one…

http://www.nytimes.com/2015/12/20/arts/television/streaming-tv-isnt-just-a-new-way-to-watch-its-a-new-genre.html

Access Denied

The media, after access Earlier this year a young employee at a celebrity magazine explained to me a problem. The magazine was doing reasonably well, as was its…

http://www.theawl.com/2015/12/access-denied

Jessica Livingston

November 2015 A few months ago an article about Y Combinator said that early on it had been a “one-man show.” It’s sadly common to read that sort of thing. But…

http://paulgraham.com/jessica.html

1966: the year youth culture exploded

25 March 1966, the Jefferson Airplane and the Mystery Trend played a “rock & roll dance benefit” in support of the Vietnam Day Committee. Costing $1.50 to get…

http://www.theguardian.com/culture/2015/nov/15/1966-trip-good-vibrations-pop-revolution

Facing the Modern: The Portrait in Vienna 1900 – review

If you read the Guardian, join the Guardian Polly Toynbee We notice you’re using an ad-blocker. Become a supporter from just £5 per month to ensure quality…

http://www.theguardian.com/artanddesign/2013/oct/13/facing-modern-vienna-1900-review

Egon Schiele: a graphic virtuoso rescued from the wilderness

In 1964, the publishers Methuen brought out a hefty and authoritative Dictionary of Modern Painting – I still have my dog-eared copy. The book started with…

http://www.theguardian.com/artanddesign/2014/oct/10/egon-schiele-graphic-virtuoso-vienna-nudes

Oyster Is Shutting Down Operations

After two years of operation, Oyster, the e-book subscription venture offering unlimited access to a million titles for $9.95 a month, is shutting down…

http://www.publishersweekly.com/pw/by-topic/digital/content-and-e-books/article/68130-oyster-is-shutting-down-operations.html

The WTF Economy (Extended Version)

This article combines material from my essay The WTF Economy with new material outlining the actual schedule narrative for my Next:Economy summit to be held…

https://www.linkedin.com/pulse/wtf-economy-extended-version-tim-o-reilly

Screen Savers — Medium

A troupe of friends rescues an offbeat theater and community treasure.By Chris ColinThis story also appeared in the August 2015 issue of Sunset magazine.…

https://medium.com/@SunsetMag/screen-savors-f515381dc2a0

How to Negotiate with Powerful Suppliers

Idea in Brief The Problem The balance of power in an industry can dramatically shift from buyers to suppliers. The Challenge Companies that have gotten into a…

https://hbr.org/2015/07/how-to-negotiate-with-powerful-suppliers