http://aptstudio.com/timesemit/2006/08/30/waterstonescom/ Mostly involving links about publishing, technology and design Tue, 18 Nov 2008 08:47:06 +0000 http://wordpress.org/?v=2.6.3 http://aptstudio.com/timesemit/2006/08/30/waterstonescom/#comment-115 Times emit » Blog Archive » Moving brands online Thu, 26 Oct 2006 16:39:07 +0000 http://www.aptstudio.com/timesemit/2006/08/30/waterstonescom/#comment-115 [...] This is an article from Retail bulletin on how successful companies move their brands online. Written by Lorraine Branch from Conchango, who include Tesco among their clients, it includes a critique of how this move has been made by Waterstones from their partnership with Amazon. It’s not the most searching of critiques though - the article seems to suggest that they think Waterstones has done a great job - which isn’t necessarily what the rest of the world thinks. Nor necessarily what I thought in August. [...] [...] This is an article from Retail bulletin on how successful companies move their brands online. Written by Lorraine Branch from Conchango, who include Tesco among their clients, it includes a critique of how this move has been made by Waterstones from their partnership with Amazon. It’s not the most searching of critiques though - the article seems to suggest that they think Waterstones has done a great job - which isn’t necessarily what the rest of the world thinks. Nor necessarily what I thought in August. [...]

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