Archive

Do the math

A list of publishing industry statistics. I think this came via Seth Godin, but wherever it came from, it’s terrifying. Whilst, as you’ll notice from the title, it’s an American-slanted set of stats, it’s still no reason to feel in any way encouraged. The question is, how to make books relevant in this kind of […]

Published: August 15, 2006. Read more →

Long Tail Extract on iTunes

Thanks to Medialoper we realised that Apple’s iTunes store allows you to submit PDFs as a ‘podcast’ - thereby opening up the audience for the content you’re promoting. So, we uploaded the exclusive extract from The Long Tail yesterday, and - as if by magic - you can now download it for free from iTunes. […]

Published: August 12, 2006. Read more →

Other promos on YouTube

We’ve finally got round to posting some of our older promos (including those which have now gone offline) on YouTube, and more will follow. (Links after the jump - click on the title of this post to get there) We’ll also be posting about how we made the Long Tail promo next week.

Published: August 11, 2006. Read more →

Long Tail promo on YouTube

Here’s the YouTube link for the final version of the promo for Chris Anderson’s astonishing business book of the year, The Long Tail. (click on the title of this blog to view full post) It’s also available on Google Video.

Published: August 7, 2006. Read more →

Long Tail promo

The Long Tail promo we’ve been working on for Random House UK has just gone live.
We’ll be posting some more stuff in the next few days, including a Hi-Def version, plus all the files which will allow anyone to re-mix the video or audio under a Creative Commons license.
We’ll also put up some production details, […]