06/09/06

Ofcom Communications Market

Teennage Turn Off: Ofcom’s state of the communications sector makes for compelling reading when considering how on earth to target the ‘youth’ demographic.

The report, published yesterday, pulls together existing studies and new research to supply a snapshot of a market in which consumers spent more than £50bn last year – 4.1pc of gross domestic product. The watchdog’s review confirms the scale of the task facing traditional telecoms and media companies, whose next generation of customers are growing up with different media habits from their forebears.

Those aged between 16 and 24 are turning away from television, radio and newspapers in favour of gaming stations, online community sites such as MySpace and Bebo, and websites where they can find content to download on to their iPods and mobile phones.

While we’re at it, why not celebrate the Telegraph getting hip to blogging, delicious and digg links?

Posted by Peter Collingridge in Web.

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