18/09/06

Bonfire of the brands

My friend is editing The Bonfire of the Brands,. One man’s account of his conversion from fashion junkie to burning all of his posessions on a bonfire, the blog is the preamble to the book which will follow next year. Anyway, the bonfire itself was last Sunday in London (we missed it, sadly) and the above link is to the first footage from the fire. It’s controversial (mainly as to why not give the stuff to charity, to which Neil Boorman has the answer) but also mildly thought provoking: just not sure I’d go find an unbranded Mac to replace the branded Mac I’d just burned…

Posted by Peter Collingridge in Publishing.