Archive
Trust Metrics
Seth has a post about how YouTube (and Reddit / Digg) spammers, are posioning the waters for everyone:
As the ‘bestseller’ lists on YouTube and Reddit and other places become more and more important, they’re also going to become less useful. Less useful because the manipulators are way more focused and earnest than the typical consumer, […]
Published: October 30, 2006. Read more →
The Times on LongTail economics
Today’s Times has a piece (Retailers tackle the Long Tail) paraphrasing (and interviewing) Chris Anderson, author of The Long Tail. As ever, it’s all about aggregation;
Slow-selling products have always been aggregated but when it comes to making money they have never rivalled the hits.
Anderson said that may well be true for the established media companies […]
Hacking Publishing
From Alex, an interesting proposal from WorldChanging - to mobilise purchasers of their new book to simultaneously order the book from Amazon - and to catapult it up the bestseller lists, hopefully to the top. The plan is to use this ‘viral’ technique to short-circuit the usually circuitous marketing endeavours of a publishing house to […]
ALA on Community
Fantastic ALA [A List Apart] post on what happens when you want to build a community on your site - but no-one wants to come?
Before you create a forum, you should ask yourself a series of questions: Why would people join your community? Does your existing site attract a decent amount of traffic? Do […]
Published: October 29, 2006. Read more →
Why Would Anyone Go To A Publisher’s Web Site?
From Booksquare this week, a piece on the challenge facing publishers;
How can publishers make the whole thing beneficial from a reader perspective? One way would be to, oh, redesign their websites so they look and feel less like quarterly catalogs and more like places that people want to hang around. Better yet…places that people want […]
Published: October 26, 2006. Read more →
Moving brands online
This is an article from Retail bulletin on how successful companies move their brands online. Written by Lorraine Branch from Conchango, who include Tesco among their clients, it includes a critique of how this move has been made by Waterstones from their partnership with Amazon. It’s not the most searching of critiques though - the […]
Get rich quick
A very quick thought among all of the YouTube/Google stuff. I just read this quote this morning,
YouTube founder Chad Hurley has also sought to play down copyright fears. “We’re committed to developing tools to identify the content and monetise it so [content owners] can have a new outlet for their content.”
and it made me suddenly […]
Published: October 13, 2006. Read more →
The independent has an excellent analysis of the ‘new google’; and raises the point that Google is, to traditional media company perspectives, “building a rival media empire under the guise of “organising the world’s information””, and that this empire effectively tramples all over copyright.
Of course, if a media / ad company made all of […]
Published: October 11, 2006. Read more →
Update on YouTube
In addition to the post I wrote a couple of days ago, Forrster have a couple of new pieces on the rumoured Google / YouTube acquisition. It’s all about the copyright:
Why would YouTube want to be bought by Google? My colleagues, Josh Bernoff and Ted Schadler, discussed earlier this week in their blogs that earlier […]
Published: October 7, 2006. Read more →
The Master Plan: follow up (& Netflix)
I’m posting an edited transcript of an email correspondence I had with my friend Alex after he read my post yesterday about Abe and LibraryThing. It may be a little bit heady and technical, but I think it’s extremely interesting if you like the way things are recommended to people. And I think Tim from […]
Published: October 6, 2006. Read more →