26/10/06

Moving brands online

This is an article from Retail bulletin on how successful companies move their brands online. Written by Lorraine Branch from Conchango, who include Tesco among their clients, it includes a critique of how this move has been made by Waterstones from their partnership with Amazon. It’s not the most searching of critiques though - the article seems to suggest that they think Waterstones has done a great job - which isn’t necessarily what the rest of the world thinks. Nor necessarily what I thought in August.

Posted by Peter Collingridge in Publishing, Web.