26/10/06

Why Would Anyone Go To A Publisher’s Web Site?

From Booksquare this week, a piece on the challenge facing publishers;

How can publishers make the whole thing beneficial from a reader perspective? One way would be to, oh, redesign their websites so they look and feel less like quarterly catalogs and more like places that people want to hang around. Better yet…places that people want to visit on a regular basis.

Posted by Peter Collingridge in Publishing, Web.

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