27/02/07
Reaching Readers Online :: Full Programme
Here’s the full programme for this bookseller conference next month.
Reaching Readers Online
15th March 2007, Riverbank Park Plaza, London
Chair: Shaa Wasmund, social networking entrepreneur and consultant to Bebo
Shaa is an internet entrepreneur and expert on social networking sites. A former Cosmopolitan Businesswoman of the year, she founded Deckchair.com and MyKindaPlace.com. She is strategic adviser to Bebo, the UK’s leading social network.
Who is using MySpace and Bebo, and what are the next generation of sites?
How can publishers work effectively with these phenomena?
Is it just a publicity/marketing channel or are there new content/revenue opportunities?
Case studies of specific campaigns from film/music industries, and concrete examples of next steps for publishers.
Q&A
Shaa Wasmund, social networking entrepreneur and consultant to Bebo
Where are consumers spending their time online?
How much potential is there for book marketing?
Who are the most influential books bloggers?
How can publishers influence them?
Panel Moderator: Shaa Wasmund
Panellists:
Mark Thwaite, Founder and Managing Editor, ReadySteadyBook.com/ The Book Depository
ReadySteadyBook is an independent review site with a literary blog that has 5,000 unique visitors a day and The Book Depository is an online book retailer founded in 2004 with the aim of making “all books available to all”
Peter Collingridge, Managing Director, Apt Studio
Apt Studio is a design and marketing consultancy specialising in web and new media projects for publishing clients. The consultancy has recently launched a multi-author blog called Fifth Estate for Press Books, a division of HarperCollins and a promo for Chris Anderson’s The Long Tail
Barry Clark, Head of Client Services, Future Foundation
Previous to working at the international strategic marketing consultancy, Future Foundation, Barry has worked at HarperCollins as Senior Marketing Manager for Entertainment books. He was responsible for marketing the JRR Tolkien catalogue at the time of the hugely successful Lord of the Rings movie franchise
Kathryn Hellewell, Head of Digital Marketing, Vue Entertainment
Kathryn Hellewell joined Vue Entertainment in July 2005 as Head of Digital, responsible for the strategy and implementation of web, mobile and ecommerce marketing. Kathryn also leads the direction for the recruitment and retention of and the communication to the Vue membership database of online and SMS members.
How to build and track viral marketing campaigns
Spreading word of mouth online
How to capture and use the demographic data you generate
Case-studies from publishing and other entertainment media industries
Shiona McDougall, Group Marketing Director, HarperCollins
Shiona McDougall has previously worked at Cable & Wireless on consumer marketing, as Marketing Director for Virgin Wines Online and most recently at Agency.com, the e-marketing agency.
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