09/03/07

Read this article

From Medialoper,

“while publishers are rolling out tools (see: HarperCollins, Simon & Schuster), they still don’t seem to grasp the whole concept of search. Search, to publishing houses, is something seen, not done well. Don’t believe me? Type press releases into the HC search box. Go ahead. I’ll wait.

My point, of course, is one I make every two or three days: the general public doesn’t have a clue who publishes what. It might be information that passes by the eyes or wanders through the ears, but, generally, the name of the publishing house is the least important bit of information fed to the consumer.”

Good old Medialoper. And read the comments.

Posted by Peter Collingridge in Publishing.