30/01/08

Reaching Readers Online Reminder – Tomorrow!

Update: All of my files from the presentation are available for download here

Just a reminder. I’m talking tomorrow at The Booksellers’ 2008 seminar called “Reaching Readers Online” aimed at helping anyone in the publishing industry who might be “seeking to forge direct relationships with consumers”.

The presentation is done, and will be posted on here and on SlideShare as soon as I can after tomorrow. (I’ll supply it with notes, and as a PDF, and hopefully the Bookseller will be recording it to make available as podcasts. Maybe don’t hold your breath for that one.)

In the end, I will be going through the case studies called for by the programme (including one on coversourcing) but not in any great depth. Instead I want to go out from the brief a bit to give publishers four really easy take-away things that they can actually do in 2008 (clue: widgets won’t be involved), along with some snapshots from us of where the industry is headed (clue: it’s not pretty) and where it could go if it does better digital stuff (another clue: that should be a much nicer trip).

I’ve found out from George (fellow speaker and panelist in our bit of the day) that Chris from Salt can’t make it – so we may have a bit of extra time for questions.

Hope to see you there.

Posted by Peter Collingridge in Apt Studio work, Bookseller.

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