- Link Building Part 1: Links As A Larger Online Marketing Strategy – “for now, the search engines are using links as one method of figuring out what pages on the web are the most useful, valuable, and relevant for any given query.” Pretty good piece about driving traffic through search [thanks Alex]
- The Art of Conversation | Booksquare – “So what steps can publishers take to help themselves? First, everyone from the top of the company to the mailroom needs to have serious training in online media. This should range from the latest cool tools to etiquette.”
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