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01/12/08

25th Estate: This Is Where We Live (4th Estate)

At last! We can show you the awesome project we were working on earlier this summer.

Press Books – the literary division of HarperCollins, containing 4th Estate and Perennial – approached us in the summer, asking us to come up with ideas for helping them celebrate the forthcoming 25th anniversary of imprint 4th Estate.

We’ve done lots of work for Press Books before – from films for Londonstani and their 2006 Catalogue – to consulting on Authonomy, and producing the recent Golden Notebook experiment (and their blog, FifthEstate), and this was a great way to build on that relationship.

The anniversary will be taking place throughout 2009, with a load of events and some special editions of some of their landmark titles, such as The Shipping News, The Diving Bell and The Butterfly, The Corrections, The Year of Magical Thinking, and Half of A Yellow Sun.

So we teamed up with Ben and Jos from Asylum and made them this film.


This Is Where We Live from 4th Estate on Vimeo.

The whole thing is made up of 4th Estate books (both in original hardback formats, and their later paperbacks), and bits of those books. It was shot in full HD, using stop-motion animation, all done in camera. Over 1,000 books were, sadly, harmed in the production of this film. (They were, however, recycled – although some of them are still in our offices.)

Personal favourite moments:

  • 35 seconds – The Imperial War Museum, made out of Robert Fisk’s The Great War For Civilisation
  • 41s; The Corrections used for a zebra crossing
  • 46-48s; The man and the dog pause for the lamppost; the skateboarder wiping out; the National Gallery made out of Eric Sykes
  • 52s; The Greenwich Observatory made out of Longitude
  • 102s; Alfred Lambert falling off the boat (from The Corrections)
  • 105s; Beyond Black Hoover in St Paul’s
  • 110s; The man Fishing on The Perfect Storm
  • 115s; Cop chases robber down the alley in Soho

OK. I’ll stop now. I urge you to watch it in Hi Definition, full screen if you can.

The film is part of 4th Estate’s Christmas Card, and we built a site to house it, along with some production stills and time-lapse animations of the animations being shot.

More in the Portfolio, and on FifthEstate

Visit the site

Posted by Peter Collingridge in Publishing.

Apt’s links for November 23rd through November 24th // Apt’s links for November 29th through December 4th

  1. # Comment by Alastair Mucklow @ 5:14 pm, December 1, 2008:

    I love it. Great project!

  2. # Pingback by strangerpixel > Bookselling in stop-motion @ 6:39 pm, December 1, 2008:

    [...] a serious bookworm could spot all the ‘bits’ first time round, but you can read more on Times Emit, the Fifth Estate blog or on the new 25thestate.com website. « London Phoenix [...]

  3. # Comment by james s @ 8:33 am, December 2, 2008:

    Just superb. LOVE the Mantel hoovering lady. Bravo, chaps.

  4. # Pingback by Трансліт » Blog Archive » Книжкове місто @ 11:05 am, December 2, 2008:

    [...] Collins – святкує своє 25-річчя. З нагоди ювілею студія Apt зробила анімаційний ролик, в якому відтворила Лондон та його мешканців із книжок [...]

  5. # Pingback by City of Books - Paper Stop-Motion Video | Trend.Land @ 6:20 pm, December 10, 2008:

    [...] More than 1000 Books and 3 weeks of works for creating this wonderful ” City of Book ” Paper Stop-motion video for the 25th birthday of Editorial company 4th Estate – more info Apt Studio [...]

  6. # Pingback by 25th Estate: This Is Where We Live (4th Estate) @ 4:46 pm, December 11, 2008:

    [...] Apt Studio teamed up with Asylum to create this beautiful stop motion for Press Books – the literary division of HarperCollins- for their 25th anniversary of imprint 4th Estate. No Comments, Comment or Ping [...]

  7. # Pingback by Visual Culture » City of Books @ 8:54 pm, December 11, 2008:

    [...] people over at Apt created this interesting film. Over 1000 books were used to complete the piece. Share and [...]

  8. # Pingback by City of Book | CanalBlog.es noticias sobre tecnologia, actualidad, humor, internet, negocios, empresas, ocio y cultura @ 10:05 pm, December 12, 2008:

    [...] de 1000 libros y 3 semanas de trabajo les costaron a Apt Studio para crear este maravilloso video “City of Book”, hecho con “stop-motion” [...]

  9. # Comment by Cory O'Brien @ 9:41 pm, January 2, 2009:

    This video is fantastic! Well done guys! I love that 4th Publishing gave you free reign to create something amazing, and you definitely didn’t disappoint. I was so impressed by your work that I featured it on my site:

    http://thefutureofads.com/2009/01/02/this-is-where-we-live-captures-the-imagination/

  10. # Pingback by blog.conigs.com // 25th Estate - This Is Where We Live @ 1:37 am, January 5, 2009:

    [...] For more information, visit http://www.25thestate.com (I especially recommend the videos page), the 5th Estate blog (not a typo), and the Apt portfolio & blog. [...]

  11. # Pingback by rachelpopkin.com » Beautiful video: This Is Where We Live @ 6:49 am, January 7, 2009:

    [...] created by Apt Studio to celebrate the 25th anniversary of 4th Estate, a literary division of HarperCollins. more about the film. [...]

  12. # Pingback by City of Books – Paper Stop-Motion Video | Marool.com @ 2:19 pm, January 4, 2010:

    [...] More than 1000 Books and 3 weeks of works for creating this wonderful ” City of Book ” Paper Stop-motion video for the 25th birthday of Editorial company 4th Estate – more info Apt Studio [...]

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