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Apt Portfolio

The Wisdom of Whores

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In May 2008, Granta published renowned epidemiologist Elizabeth Pisani’s book about the global HIV/AIDS industry, The Wisdom of Whores.

We designed and built a website at with updatable information about the book and references contained in it, and a blog for Elizabeth Pisani to write about the book and the issues surrounding it, in the months leading up to publication and beyond.

We encouraged Granta and the author to make available as much supplementary material as possible from the book, and to create a discussion around the topics that it raises, to encourage traffic, deep-linking and search engine traffic.

The site enjoys lively debate around the topics, and continues to be lined to from around the world.

Produced by Peter Collingridge and James Bridle. Design: Jessie Earls, Build: James Bridle.

More projects like this: Author Websites, Publishing, Web design

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