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30/10/06

The Times on LongTail economics

Today’s Times has a piece (Retailers tackle the Long Tail) paraphrasing (and interviewing) Chris Anderson, author of The Long Tail. As ever, it’s all about aggregation;

Slow-selling products have always been aggregated but when it comes to making money they have never rivalled the hits.

Anderson said that may well be true for the established media companies but the new players have certainly turned the long tail into real money. “Maybe Universal isn’t going to see a big benefit from the long tail. But look at YouTube — Google bought that for $1.6 billion (£840m),” he said.

Posted by Peter Collingridge in Long Tail, Publishing.

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