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Spot the difference: Betty Binns and

It has been pointed out to me that the late, great Betty Binns’ (described by Google as “a prominent graphic designer in the publishing industry”) 20-year old classic on typography, Better Type, has ripped off our new homepage design. That was quick. But we’re OK with it – that’s a by-product of our accelerated culture and the whole internet copy-left thing.

Better Type - Betty Binns

Apt Studio Home page

Here’s a biog I just found of Betty, who died in 2005:

Entering publishing in the early 1950s, at a time when few women worked in design, Betty Binns Esner became one of the best-known book and publications designers of her generation and was a mentor and role model for many younger women entering the field. She wrote two influential books—Better Type and Designing in Two Colors, and taught and lectured extensively on type, typography and design.

Known professionally as Betty Binns, she received numerous awards from the American Institute of Graphic Arts and other industry organizations. She was particularly sought after for her work on art books and museum catalogs for such clients as the Metropolitan Museum of Art, the Art Institute of Chicago, and the J. Paul Getty Museum in Los Angeles.

Born Batya Rubinstein in Brooklyn in 1929 to Zvi Henry Rubinstein and Sarah Weitz, she was educated at Barnard College, majoring in mathematical philosophy, and spent several years in Europe before returning to New York and entering the publishing industry at McGraw Hill. There she met David R. Esner, a long-time book editor, whom she married in 1961. An earlier marriage ended in divorce.

In the 1970s, Ms. Esner founded her own design firm, Betty Binns Graphics, and continued to work as a graphic designer in publishing for nearly forty years.

Designing Two Colours? I don’t have that one – but it seems um, apt.

I was put onto Betty by Hoss a few years ago, and finally tracked down a copy of Better Type last year. (That’s the copy shown above) I strongly recommend it, obviously.

Betty’s biog came from The Desktop Publishing Forum

Posted by Peter Collingridge in Apt Studio work, Design.

New Site // Apt’s links for August 2nd

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